There are many search engine optimization (SEO) tools out there, but which are essential? And which are most important in giving you the edge over your competitors?
Below you’ll find some of the best tools which every SEO professional should be using.
1. Screaming Frog Spider Tool
Run your website (big or small) through Screaming Frog for an overall on-page SEO perspective. When receiving a website audit, your site most likely get wrung through this tool as its spider will crawl all URLs, images, CSS & scripts and pull all on-page essentials. There are many filters which can be added, allowing you to see SEO deficiencies.
2. Google’s Keyword Tool
For keyword research, you almost always start with Google’s Keyword Tool. Google will provide lots of data on your keyword in 3 match types (broad, phrase & exact). Find our how many recent local monthly search have been made for your keyword… are you targeting the right one?
3. Google’s Webmaster Tools
Create an account, add and verify your website to receive specific data about your website. Learn things like how many impressions and clicks your site received as well as what keywords were queried that resulted in your site being displayed. Submit your XML sitemap to make it easier for Google to be aware of all the pages on your site and be notified of any errors that may exist. These are just some of the valuable features you will find, so go ahead and get started!
4. Google Trends
What to know if your keywords are trending up or down in your area? Google trends will give you keyword search data over a specific time frame and in a specific region (Country, province, or city) – need I say more?
These are just a few SEO tools to get your started. I will be adding more tools to this list shortly.